Integrity: We stand by our values in word and deed. We seek consistency between ideas and action. We strive to ensure that ideas match reality, and that ideas themselves are consistent. We run our business with the same Lean principles we teach our clients. We are not afraid to take a controversial stand.

Honesty: Honesty means the refusal to fake reality in any way. It also means taking the initiative to dig deeper, to understand what is really is going on and why. We owe this to ourselves, our partners, and our clients.

Respect for People: People are our most important asset, and the source of all value we provide to clients. We recognize that people need to rejuvenate, and pursue values outside of work to be at their best when they do work. We strive to provide an environment where the smartest, most creative people will want to work, play, and learn.

Respect for Clients: We listen to our clients with genuine interest and empathy. We build collaborative working relationships with mutual responsibility for success. We are trusted advisors to our clients and always act with client value in mind. We treat clients with the care and respect that they deserve.

The Pursuit of Great Work: It is not enough to just do good work and do it well, nor are we happy with continuous and incremental innovation. We aim higher, in pursuit of what will truly change the game and remake the world. We seek to do GREAT work, projects that truly make a difference to ourselves, our clients, and our partners.